Our Studio
PORTO ROCHA is a global strategy and design agency with offices in New York and London.
We help brands navigate complex challenges through work that is strategically rigorous, emotionally resonant, and beautifully designed.
From large-scale rebrands to independent initiatives, our hard-working systems prove that craft and scale can coexist.
Clients
- A24
- AB InBev
- Airbnb
- Almeida & Dale
- Amazon
- Apple
- Bloomberg Philanthropies
- BOFFO
- Brooklyn Museum
- Character.ai
- Cash App
- Church
- Coinbase
- Cosmos
- Discord
- Fursys Group
- GRAU
- Gymshark
- H&M
- Harper Collins
- Hoka
- Kakao Group
- Kunsthalle Basel
- Lego
- Marriott
- MASP
- Melissa
- Mercado Libre
- Meta
- MoMA
- Motorola
- MTV
- Museu Nacional
- Netflix
- Nike
- Nubank
- Olympikus
- Patreon
- PepsiCo
- Prime Video
- QuintoAndar
- Ray-Ban
- Republic Records
- Robinhood
- Serpentine Gallery
- Shopify
- Solana
- Spotify
- Stacks
- Stripe
- Sundance Film Festival
- The Brooklyn Rail
- Tom of Finland Foundation
- Twitch
- Universal Music
- Upwork
- VEEPS
- Verso Books
- Vevo
- W Hotels
- Whole Festival
- XQ Institute
- YouTube
- 88rising
New York
75 Stewart Ave Unit 315
Brooklyn, NY
London
436 Essex Rd Unit 221
London, UK
Offerings
We help brands find their North Star, guiding decisions across business, identity, product, and experiences. Driven by insights, rooted in narrative, and ready to use, we turn business ambitions into brand realities that resonate with the world.
Services
Research, Audience Definition, Architecture, Brand Strategy, Positioning
We craft how brands speak and sound. From memorable names to impactful personalities, we craft flexible voice systems that consider breadth of usage and depth of definition to cut through in today’s communication landscape.
Services
Naming, Personality, Tone of Voice, Tagline, Messaging
We design how brands look and feel. As systems thinkers, we piece together the elements, tools, and behaviors necessary to create unique and memorable identities that can flex across different touchpoints, contexts and audiences.
Services
Logo Design, Type Design, Photography Direction, Iconography Direction, Illustration Direction, Guidelines & Tooling
We build digitally-native brands. From day one, we consider how a brand is experienced in digital space as crucial to your world, culminating in websites, products, and experiences that are as intuitive as they are memorable.
Services
Web & App Design, UX/UI, Information Architecture & Sitemap, QA & Handover, Development Oversight
We work in motion, always. From subtle interactions to high-impact animations, we create motion systems that bring brands to life in engaging and surprising ways.
Services
Motion System, 3D Imagery & Motion, Brand Reels, Mnemonics & Bumpers, Templates & Guidelines
Felipe Rocha
Founder & Creative Director
Felipe Rocha is a designer and creative director with over 18 years of experience shaping brands at the intersection of business, identity, and culture. His work spans global commercial and cultural contexts, partnering with companies and institutions to build brands that resonate at scale. Prior to co-founding PORTO ROCHA, he held roles at Spotify and Sagmeister & Walsh, and worked at Fabrica in Italy on COLORS magazine. He is a member of the Alliance Graphique Internationale.
Leo Porto
Founder & Creative Director
Leo Porto is a NY-based Brazilian creative director and co-founder of PORTO ROCHA. His work centers around brand identity systems, building robust frameworks that are both precise and expressive — designed to scale and evolve with culture. Prior to founding the studio, Leo was a Design Director at COLLINS and worked at Pentagram, Mother, and Chermayeff & Geismar & Haviv. He has taught typography at the School of Visual Arts in New York, and has been recognized by awards and publications including D&AD, The One Club, Print Magazine, and The Type Directors Club.
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