[{"data":1,"prerenderedAt":1691},["ShallowReactive",2],{"global":3,"[case_study-uid-fursys]":1035},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":12,"lang":13,"alternate_languages":14,"data":15},"aLhWxxIAAB8A5Vnt",null,"global","https://portorocha.cdn.prismic.io/api/v2/documents/search?ref=aqgS5hIAACoAZWzc&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aLhWxxIAAB8A5Vnt%22%29+%5D%5D",[],"2025-09-03T14:55:09+0000","2026-09-10T15:14:04+0000",[6],[],"en-us",[],{"about_us_button_title":16,"about_us_button_text":17,"slices":18},"About us","PORTO ROCHA is a global strategy and design agency with offices in New York and London.",[19,49,69,90,110,129,148,165,184,203,222,241,261,280,299,318,332,351,370,389,408,427,446,465,484,498,517,531,550,569,588,607,626,645,664,683,702,721,740,759,774,793,812,831,850,869,888,907,926,945,964,983,1002,1021],{"variation":20,"version":21,"items":22,"primary":23,"id":47,"slice_type":48,"slice_label":5},"default","initial",[],{"case_study":24},{"id":25,"type":26,"tags":27,"lang":13,"slug":28,"first_publication_date":29,"last_publication_date":30,"uid":31,"data":32,"link_type":44,"key":45,"isBroken":46},"apbuqhMAAC4AeiIu","case_study",[],"credits","2026-09-01T16:50:04+0000","2026-09-14T15:29:42+0000","fursys",{"name":33,"description":34,"icon":35},"FURSYS","Making room for workplace reinvention",{"dimensions":36,"alt":5,"copyright":5,"url":38,"id":39,"edit":40},{"width":37,"height":37},300,"https://images.prismic.io/portorocha/Z33yrge1qrAX84lk_FursysIcon_Black.jpg?auto=format,compress","Z33yrge1qrAX84lk",{"x":41,"y":41,"zoom":42,"background":43},0,1,"transparent","Document","2749ed7e-61aa-47f2-a986-24065fc55243",false,"nav_card$5dcbde24-4911-49fa-a03f-561982f8cd6b","nav_card",{"variation":20,"version":21,"items":50,"primary":51,"id":68,"slice_type":48,"slice_label":5},[],{"case_study":52},{"id":53,"type":26,"tags":54,"lang":13,"slug":55,"first_publication_date":56,"last_publication_date":57,"uid":58,"data":59,"link_type":44,"key":67,"isBroken":46},"akZxxREAACsAAN5u",[],"creditsporto-rocha","2026-07-02T15:24:53+0000","2026-09-02T13:47:21+0000","moma-ps1",{"name":60,"description":61,"icon":62},"MoMA PS1","Establishing MoMA PS1 as Your Place for experimental art and culture in Queens",{"dimensions":63,"alt":5,"copyright":5,"url":64,"id":65,"edit":66},{"width":37,"height":37},"https://images.prismic.io/portorocha/neFfZaDmCLYPbARi_Thumb_2.jpg?auto=format,compress","neFfZaDmCLYPbARi",{"x":41,"y":41,"zoom":42,"background":43},"799549df-de28-4331-853b-cf535e099c4c","nav_card$602596bb-6b3c-4dd1-97c6-4e004323bf40",{"variation":20,"version":21,"items":70,"primary":71,"id":89,"slice_type":48,"slice_label":5},[],{"case_study":72},{"id":73,"type":26,"tags":74,"lang":13,"slug":75,"first_publication_date":76,"last_publication_date":77,"uid":78,"data":79,"link_type":44,"key":88,"isBroken":46},"aaBfHREAACcAwgXa",[],"porto-rocha","2026-02-26T15:45:27+0000","2026-03-26T19:29:09+0000","robinhood-market",{"name":80,"description":81,"icon":82},"Robinhood Market","Bringing lifestyle to a finance brand through elevated merch",{"dimensions":83,"alt":5,"copyright":5,"url":85,"id":86,"edit":87},{"width":84,"height":84},1880,"https://images.prismic.io/portorocha/aaHBr8FoBIGEg7nM_RobinhoodStore_Thumbnail.jpg?auto=format,compress","aaHBr8FoBIGEg7nM",{"x":41,"y":41,"zoom":42,"background":43},"d5030a43-55ab-4f79-bc98-3d2f361c260b","nav_card$a36592c2-64a5-4190-976e-9a256a20aa41",{"variation":20,"version":21,"items":91,"primary":92,"id":109,"slice_type":48,"slice_label":5},[],{"case_study":93},{"id":94,"type":26,"tags":95,"lang":13,"slug":75,"first_publication_date":96,"last_publication_date":97,"uid":98,"data":99,"link_type":44,"key":108,"isBroken":46},"anD3BREAACgA97_4",[],"2026-08-03T20:36:33+0000","2026-09-01T16:38:13+0000","united-flags-of-fashion",{"name":100,"description":101,"icon":102},"United Flags of Fashion","Uniting 120+ fashion designers to celebrate America's 250th anniversary",{"dimensions":103,"alt":5,"copyright":5,"url":105,"id":106,"edit":107},{"width":104,"height":104},343,"https://images.prismic.io/portorocha/SqjyZlZp0ATve6ch_Thumbnail.jpg?auto=format,compress","SqjyZlZp0ATve6ch",{"x":41,"y":41,"zoom":42,"background":43},"3555e256-acdb-40de-ae72-eb128c6ef964","nav_card$ed6867ce-0459-49d5-ad2b-e8c4098442c0",{"variation":20,"version":21,"items":111,"primary":112,"id":128,"slice_type":48,"slice_label":5},[],{"case_study":113},{"id":114,"type":26,"tags":115,"lang":13,"slug":75,"first_publication_date":116,"last_publication_date":117,"uid":118,"data":119,"link_type":44,"key":127,"isBroken":46},"aLhVQBIAAB8A5VcU",[],"2025-09-03T14:48:39+0000","2026-03-31T16:04:46+0000","nikerun",{"name":120,"description":121,"icon":122},"Nike Run","Making Nike the running brand once again",{"dimensions":123,"alt":5,"copyright":5,"url":124,"id":125,"edit":126},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQokdrpReVYa4CoZ_NR.jpg?auto=format,compress","aQokdrpReVYa4CoZ",{"x":41,"y":41,"zoom":42,"background":43},"0c5d739f-a846-44c7-ab6a-e781625b06a5","nav_card$c89e22c9-a90f-44a2-8de2-813a14c56d91",{"variation":20,"version":21,"items":130,"primary":131,"id":147,"slice_type":48,"slice_label":5},[],{"case_study":132},{"id":133,"type":26,"tags":134,"lang":13,"slug":75,"first_publication_date":135,"last_publication_date":136,"uid":137,"data":138,"link_type":44,"key":146,"isBroken":46},"al5PVBEAAC4A93cB",[],"2026-07-20T16:50:56+0000","2026-08-06T14:43:31+0000","almeida-dale",{"name":139,"description":140,"icon":141},"Almeida & Dale","Empowering Brazil’s leading art gallery to show up on the global stage",{"dimensions":142,"alt":5,"copyright":5,"url":143,"id":144,"edit":145},{"width":37,"height":37},"https://images.prismic.io/portorocha/LC0EoKLlGaXrGb-8_A%26D-Thumbnail.jpg?auto=format,compress","LC0EoKLlGaXrGb-8",{"x":41,"y":41,"zoom":42,"background":43},"612b0312-cd96-415a-a4ad-9dcc5ad3567b","nav_card$23de67d5-7c07-48b1-a872-c1a1588d82e3",{"variation":149,"version":21,"items":150,"primary":151,"id":164,"slice_type":48,"slice_label":5},"externalLink",[],{"title":152,"description":153,"icon":154,"link":159},"YOYOYO","Building a hypothetical brand for Google DeepMind with Nano Banana Pro",{"dimensions":155,"alt":5,"copyright":5,"url":156,"id":157,"edit":158},{"width":37,"height":37},"https://images.prismic.io/portorocha/aeZtJ8BOoF08xJZq_NB_Thumb_3.jpg?auto=format,compress","aeZtJ8BOoF08xJZq",{"x":41,"y":41,"zoom":42,"background":43},{"link_type":160,"key":161,"url":162,"target":163},"Web","d3cbc6ec-9d91-42ed-926a-456801d483fb","https://www.yoyoyo.ai/","_blank","nav_card$d1942996-0d8d-46a1-9265-79b34ffdb27d",{"variation":20,"version":21,"items":166,"primary":167,"id":183,"slice_type":48,"slice_label":5},[],{"case_study":168},{"id":169,"type":26,"tags":170,"lang":13,"slug":28,"first_publication_date":171,"last_publication_date":172,"uid":173,"data":174,"link_type":44,"key":182,"isBroken":46},"aQKoJRIAACUAIEN8",[],"2025-10-29T23:50:31+0000","2026-05-01T15:26:15+0000","kunsthallebasel",{"name":175,"description":176,"icon":177},"Kunsthalle Basel","Building an institutional brand with an anti-institutional spirit",{"dimensions":178,"alt":5,"copyright":5,"url":179,"id":180,"edit":181},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQokk7pReVYa4Cof_KB.jpg?auto=format,compress","aQokk7pReVYa4Cof",{"x":41,"y":41,"zoom":42,"background":43},"e8fe997e-4207-4fd7-9a2c-e3e616df5966","nav_card$83b87005-f7c9-4140-bf13-bcc2b7043f1c",{"variation":20,"version":21,"items":185,"primary":186,"id":202,"slice_type":48,"slice_label":5},[],{"case_study":187},{"id":188,"type":26,"tags":189,"lang":13,"slug":28,"first_publication_date":190,"last_publication_date":191,"uid":192,"data":193,"link_type":44,"key":201,"isBroken":46},"aQKdBhIAACMAIDHR",[],"2025-10-29T23:13:08+0000","2026-03-13T19:39:24+0000","gemini",{"name":194,"description":195,"icon":196},"Gemini","Ushering in a new era for Google",{"dimensions":197,"alt":5,"copyright":5,"url":198,"id":199,"edit":200},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQohZbpReVYa4ClA_GM.jpg?auto=format,compress","aQohZbpReVYa4ClA",{"x":41,"y":41,"zoom":42,"background":43},"78c30907-5eec-4d3b-9663-1de9db12ce88","nav_card$7b78a00b-61d1-4b6c-b576-b0b0122a59c6",{"variation":20,"version":21,"items":204,"primary":205,"id":221,"slice_type":48,"slice_label":5},[],{"case_study":206},{"id":207,"type":26,"tags":208,"lang":13,"slug":28,"first_publication_date":209,"last_publication_date":210,"uid":211,"data":212,"link_type":44,"key":220,"isBroken":46},"aQKYVRIAACUAICl7",[],"2025-10-29T22:54:58+0000","2026-07-17T17:18:11+0000","masp",{"name":213,"description":214,"icon":215},"MASP","Evolving a modernist icon to meet its global future",{"dimensions":216,"alt":5,"copyright":5,"url":217,"id":218,"edit":219},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQohS7pReVYa4Ck6_MASP.jpg?auto=format,compress","aQohS7pReVYa4Ck6",{"x":41,"y":41,"zoom":42,"background":43},"f34f4c34-49c3-41e7-8612-f265e3879192","nav_card$404e1b3e-2dc6-43d2-b8dc-cc2aee05be1b",{"variation":20,"version":21,"items":223,"primary":224,"id":240,"slice_type":48,"slice_label":5},[],{"case_study":225},{"id":226,"type":26,"tags":227,"lang":13,"slug":75,"first_publication_date":228,"last_publication_date":229,"uid":230,"data":231,"link_type":44,"key":239,"isBroken":46},"aLhVgxIAAB8A5VeL",[],"2025-09-03T14:49:46+0000","2026-07-15T20:02:16+0000","robinhood",{"name":232,"description":233,"icon":234},"Robinhood","Leveling up a fintech pioneer to lead the next stage of growth",{"dimensions":235,"alt":5,"copyright":5,"url":236,"id":237,"edit":238},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQohL7pReVYa4Ck1_RH.jpg?auto=format,compress","aQohL7pReVYa4Ck1",{"x":41,"y":41,"zoom":42,"background":43},"d4e3948b-be7f-4d08-8264-6891623a56e2","nav_card$6aca4813-8132-48cd-91be-fa28d7b164c7",{"variation":20,"version":21,"items":242,"primary":243,"id":260,"slice_type":48,"slice_label":5},[],{"case_study":244},{"id":245,"type":26,"tags":246,"lang":13,"slug":28,"first_publication_date":247,"last_publication_date":248,"uid":249,"data":250,"link_type":44,"key":259,"isBroken":46},"aLhVsxIAACEA5VfZ",[],"2025-09-03T14:50:33+0000","2026-03-13T16:55:37+0000","twitch",{"name":251,"description":252,"icon":253},"Twitch","Winning back audience trust with an identity that matches their energy",{"dimensions":254,"alt":5,"copyright":5,"url":256,"id":257,"edit":258},{"width":255,"height":255},301,"https://images.prismic.io/portorocha/aQof4LpReVYa4Cjb_Twitch.jpg?auto=format,compress","aQof4LpReVYa4Cjb",{"x":41,"y":41,"zoom":42,"background":43},"617b18d4-142b-4784-a7b7-3d9bebf67d68","nav_card$4df4ea3e-c07d-4a80-b32c-7c5d160d84b1",{"variation":20,"version":21,"items":262,"primary":263,"id":279,"slice_type":48,"slice_label":5},[],{"case_study":264},{"id":265,"type":26,"tags":266,"lang":13,"slug":28,"first_publication_date":267,"last_publication_date":268,"uid":269,"data":270,"link_type":44,"key":278,"isBroken":46},"aQKUZRIAACYAICM_",[],"2025-10-29T22:25:52+0000","2026-03-26T19:32:02+0000","melissa",{"name":271,"description":272,"icon":273},"Melissa","Crafting a signature for the brand turning plastic into fashion",{"dimensions":274,"alt":5,"copyright":5,"url":275,"id":276,"edit":277},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQohDrpReVYa4Cky_Melissa.jpg?auto=format,compress","aQohDrpReVYa4Cky",{"x":41,"y":41,"zoom":42,"background":43},"c8f8a793-a428-4151-875c-bc88d3da3867","nav_card$0cff0016-da6b-47c4-bfb8-5ba4dfccdd41",{"variation":20,"version":21,"items":281,"primary":282,"id":298,"slice_type":48,"slice_label":5},[],{"case_study":283},{"id":284,"type":26,"tags":285,"lang":13,"slug":28,"first_publication_date":286,"last_publication_date":287,"uid":288,"data":289,"link_type":44,"key":297,"isBroken":46},"aQKOcBIAACUAIBl5",[],"2025-10-29T22:05:59+0000","2026-03-13T16:30:56+0000","church",{"name":290,"description":291,"icon":292},"Church","Getting unorthodox with the post house bringing a new perspective to editing",{"dimensions":293,"alt":5,"copyright":5,"url":294,"id":295,"edit":296},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQog17pReVYa4Cki_Church.jpg?auto=format,compress","aQog17pReVYa4Cki",{"x":41,"y":41,"zoom":42,"background":43},"a4c2d71f-04c3-4672-b837-50a0e2768159","nav_card$eacbe8dc-19d7-4dc5-84d0-9ea30c26cdfa",{"variation":20,"version":21,"items":300,"primary":301,"id":317,"slice_type":48,"slice_label":5},[],{"case_study":302},{"id":303,"type":26,"tags":304,"lang":13,"slug":28,"first_publication_date":305,"last_publication_date":306,"uid":307,"data":308,"link_type":44,"key":316,"isBroken":46},"aLhpZxIAACAA5XkO",[],"2025-09-03T16:14:40+0000","2026-03-13T16:58:28+0000","whotels",{"name":309,"description":310,"icon":311},"W Hotels","Rebranding a global portfolio for a new era of hospitality",{"dimensions":312,"alt":5,"copyright":5,"url":313,"id":314,"edit":315},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQogtrpReVYa4Ckb_WH.jpg?auto=format,compress","aQogtrpReVYa4Ckb",{"x":41,"y":41,"zoom":42,"background":43},"dab8b9a3-e155-4608-9ac0-5bb48267442f","nav_card$7d4aae44-1332-47ee-8a83-970db5bdc40f",{"variation":149,"version":21,"items":319,"primary":320,"id":331,"slice_type":48,"slice_label":5},[],{"title":321,"description":322,"icon":323,"link":328},"Five Years","An inside look at what we've learned over five years of PORTO ROCHA",{"dimensions":324,"alt":5,"copyright":5,"url":325,"id":326,"edit":327},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQopR7pReVYa4Cs2_5Years.jpg?auto=format,compress","aQopR7pReVYa4Cs2",{"x":41,"y":41,"zoom":42,"background":43},{"link_type":160,"key":329,"url":330,"target":163},"69f9cc30-e1b6-4e0a-a11a-99b07a3083f0","https://fiveyears.portorocha.com/","nav_card$3be22891-ab49-4fdb-9260-31654c516281",{"variation":20,"version":21,"items":333,"primary":334,"id":350,"slice_type":48,"slice_label":5},[],{"case_study":335},{"id":336,"type":26,"tags":337,"lang":13,"slug":28,"first_publication_date":338,"last_publication_date":339,"uid":340,"data":341,"link_type":44,"key":349,"isBroken":46},"aLhV1BIAACAA5Vgt",[],"2025-09-03T14:51:09+0000","2026-07-15T21:08:53+0000","sundance",{"name":342,"description":343,"icon":344},"Sundance Film Festival","Creating an enduring system for the champion of independent film",{"dimensions":345,"alt":5,"copyright":5,"url":346,"id":347,"edit":348},{"width":255,"height":255},"https://images.prismic.io/portorocha/aQofsbpReVYa4CjX_Sundance.jpg?auto=format,compress","aQofsbpReVYa4CjX",{"x":41,"y":41,"zoom":42,"background":43},"c6c96ef2-711d-4673-9aef-24a468bb5f52","nav_card$895bccc8-5f16-433a-903f-4090710b94ed",{"variation":20,"version":21,"items":352,"primary":353,"id":369,"slice_type":48,"slice_label":5},[],{"case_study":354},{"id":355,"type":26,"tags":356,"lang":13,"slug":28,"first_publication_date":357,"last_publication_date":358,"uid":359,"data":360,"link_type":44,"key":368,"isBroken":46},"aL7zKBEAAB8Ag_Vs",[],"2025-09-08T15:15:58+0000","2026-03-13T16:32:29+0000","nikepompidou",{"name":361,"description":362,"icon":363},"Nike au Centre Pompidou","Taking over one of the most iconic landmarks in Paris for the 2024 Olympics",{"dimensions":364,"alt":5,"copyright":5,"url":365,"id":366,"edit":367},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQofh7pReVYa4CjR_NikeParis.jpg?auto=format,compress","aQofh7pReVYa4CjR",{"x":41,"y":41,"zoom":42,"background":43},"b2351980-bc87-43e4-a5a3-953f2f58bbbb","nav_card$8c16951b-1086-49e9-9569-3626bf9f379e",{"variation":20,"version":21,"items":371,"primary":372,"id":388,"slice_type":48,"slice_label":5},[],{"case_study":373},{"id":374,"type":26,"tags":375,"lang":13,"slug":28,"first_publication_date":376,"last_publication_date":377,"uid":378,"data":379,"link_type":44,"key":387,"isBroken":46},"aLhV9BIAAB8A5Vhi",[],"2025-09-03T14:51:39+0000","2026-03-13T16:56:11+0000","pacnyc",{"name":380,"description":381,"icon":382},"PAC NYC","Inviting the world to a new home for performing arts",{"dimensions":383,"alt":5,"copyright":5,"url":384,"id":385,"edit":386},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQofYrpReVYa4CjM_PAC.jpg?auto=format,compress","aQofYrpReVYa4CjM",{"x":41,"y":41,"zoom":42,"background":43},"6ce88300-bec7-4a32-9ea5-14b0fd4d5250","nav_card$ac92ff49-c881-46b5-b3ae-b74cf1626873",{"variation":20,"version":21,"items":390,"primary":391,"id":407,"slice_type":48,"slice_label":5},[],{"case_study":392},{"id":393,"type":26,"tags":394,"lang":13,"slug":28,"first_publication_date":395,"last_publication_date":396,"uid":397,"data":398,"link_type":44,"key":406,"isBroken":46},"aL7zdBEAAB8Ag_Yr",[],"2025-09-08T15:17:13+0000","2026-08-07T01:10:54+0000","grau",{"name":399,"description":400,"icon":401},"GRAU","Repositioning a lighting legacy into an artful renaissance",{"dimensions":402,"alt":5,"copyright":5,"url":403,"id":404,"edit":405},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQofQbpReVYa4CjL_GRAU.jpg?auto=format,compress","aQofQbpReVYa4CjL",{"x":41,"y":41,"zoom":42,"background":43},"08eb1a77-133f-4b1a-bae4-ab6ebdfc5fe9","nav_card$a6445caa-4a2b-4952-a0b7-caaaffbbd27f",{"variation":20,"version":21,"items":409,"primary":410,"id":426,"slice_type":48,"slice_label":5},[],{"case_study":411},{"id":412,"type":26,"tags":413,"lang":13,"slug":28,"first_publication_date":414,"last_publication_date":415,"uid":416,"data":417,"link_type":44,"key":425,"isBroken":46},"aQEt4BIAACMAHZeg",[],"2025-10-28T21:05:31+0000","2026-03-13T16:34:16+0000","brazilianhomo",{"name":418,"description":419,"icon":420},"Brazilian Homo","Designing Brazil’s hottest LGBTQ+ magazine",{"dimensions":421,"alt":5,"copyright":5,"url":422,"id":423,"edit":424},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQofCLpReVYa4CjH_BrazilianHomo.jpg?auto=format,compress","aQofCLpReVYa4CjH",{"x":41,"y":41,"zoom":42,"background":43},"81d2f92e-f6b3-409b-8d1d-206d7bb67f0d","nav_card$fa7bd4f8-cb7a-404f-9bda-08ce8387cb68",{"variation":20,"version":21,"items":428,"primary":429,"id":445,"slice_type":48,"slice_label":5},[],{"case_study":430},{"id":431,"type":26,"tags":432,"lang":13,"slug":28,"first_publication_date":433,"last_publication_date":434,"uid":435,"data":436,"link_type":44,"key":444,"isBroken":46},"aL7y5BEAACEAg_S6",[],"2025-09-08T15:15:02+0000","2026-03-13T16:34:41+0000","nothingprecious",{"name":437,"description":438,"icon":439},"Nothing Precious","Exploring beauty through the eyes of Marcelo Gutierrez",{"dimensions":440,"alt":5,"copyright":5,"url":441,"id":442,"edit":443},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoew7pReVYa4Ci6_NP.jpg?auto=format,compress","aQoew7pReVYa4Ci6",{"x":41,"y":41,"zoom":42,"background":43},"c0985b3f-a84b-49f0-86ae-7deb5654d587","nav_card$9ce9b400-71fd-4e2a-a240-5cf368bc376c",{"variation":20,"version":21,"items":447,"primary":448,"id":464,"slice_type":48,"slice_label":5},[],{"case_study":449},{"id":450,"type":26,"tags":451,"lang":13,"slug":28,"first_publication_date":452,"last_publication_date":453,"uid":454,"data":455,"link_type":44,"key":463,"isBroken":46},"aQEhCxIAACUAHYAX",[],"2025-10-28T20:15:08+0000","2026-03-13T16:53:34+0000","vevo",{"name":456,"description":457,"icon":458},"Vevo","Amplifying the world’s leading music video network",{"dimensions":459,"alt":5,"copyright":5,"url":460,"id":461,"edit":462},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoeirpReVYa4Ciz_VEVO.jpg?auto=format,compress","aQoeirpReVYa4Ciz",{"x":41,"y":41,"zoom":42,"background":43},"ad4d6aa0-25f3-45a6-a626-9ba11987a356","nav_card$552975f2-c001-4e8d-913b-2d41caf78167",{"variation":20,"version":21,"items":466,"primary":467,"id":483,"slice_type":48,"slice_label":5},[],{"case_study":468},{"id":469,"type":26,"tags":470,"lang":13,"slug":28,"first_publication_date":471,"last_publication_date":472,"uid":473,"data":474,"link_type":44,"key":482,"isBroken":46},"aQEeZxIAACQAHXqw",[],"2025-10-28T19:58:00+0000","2026-03-13T16:36:25+0000","veeps",{"name":475,"description":476,"icon":477},"VEEPS","Helping a livestream pioneer transport fans to the front row",{"dimensions":478,"alt":5,"copyright":5,"url":479,"id":480,"edit":481},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoeBLpReVYa4Cif_VEEPS.jpg?auto=format,compress","aQoeBLpReVYa4Cif",{"x":41,"y":41,"zoom":42,"background":43},"086b77e6-a9d8-4f09-bbaf-5753e485894e","nav_card$2010ad3e-d967-4bf8-b796-8e380fc30845",{"variation":149,"version":21,"items":485,"primary":486,"id":497,"slice_type":48,"slice_label":5},[],{"title":487,"description":488,"icon":489,"link":494},"Swipe","Part of our studio’s ongoing research into AI-generated imagery, created by Felipe Rocha",{"dimensions":490,"alt":5,"copyright":5,"url":491,"id":492,"edit":493},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoo-rpReVYa4Csu_Swipe.jpg?auto=format,compress","aQoo-rpReVYa4Csu",{"x":41,"y":41,"zoom":42,"background":43},{"link_type":160,"key":495,"url":496,"target":163},"5877402e-cdf7-4c0e-87da-6f6a62662514","https://swipe.portorocha.com/","nav_card$77eac0bf-51df-43dc-8a91-04b502a1a770",{"variation":20,"version":21,"items":499,"primary":500,"id":516,"slice_type":48,"slice_label":5},[],{"case_study":501},{"id":502,"type":26,"tags":503,"lang":13,"slug":28,"first_publication_date":504,"last_publication_date":505,"uid":506,"data":507,"link_type":44,"key":515,"isBroken":46},"aQEbkxIAACUAHXVE",[],"2025-10-28T19:46:50+0000","2026-03-26T19:31:08+0000","tudum-global",{"name":508,"description":509,"icon":510},"Tudum Global","Creating a fan-first environment for the biggest event in Netflix history",{"dimensions":511,"alt":5,"copyright":5,"url":512,"id":513,"edit":514},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQodyrpReVYa4Cia_TudumGlobal.jpg?auto=format,compress","aQodyrpReVYa4Cia",{"x":41,"y":41,"zoom":42,"background":43},"8397d413-13f2-484b-ae58-fe5f7fda29b0","nav_card$7c716f87-c676-4d09-8be2-42087abb6587",{"variation":149,"version":21,"items":518,"primary":519,"id":530,"slice_type":48,"slice_label":5},[],{"title":520,"description":521,"icon":522,"link":527},"No Free Pitches","A resolution to say no to unpaid pitches and change our industry for the better",{"dimensions":523,"alt":5,"copyright":5,"url":524,"id":525,"edit":526},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQopCLpReVYa4Csx_NoFreePitches.jpg?auto=format,compress","aQopCLpReVYa4Csx",{"x":41,"y":41,"zoom":42,"background":43},{"link_type":160,"key":528,"url":529,"target":163},"b457bff6-815a-44cb-b753-8ee60a15fd7c","https://nofreepitches.com/","nav_card$f03085d7-6c07-4962-b92b-d7b066ecab6f",{"variation":20,"version":21,"items":532,"primary":533,"id":549,"slice_type":48,"slice_label":5},[],{"case_study":534},{"id":535,"type":26,"tags":536,"lang":13,"slug":28,"first_publication_date":537,"last_publication_date":538,"uid":539,"data":540,"link_type":44,"key":548,"isBroken":46},"aQEWmhIAACQAHWu7",[],"2025-10-28T19:28:37+0000","2026-03-13T16:38:12+0000","bpm",{"name":541,"description":542,"icon":543},"BPM","Syncing technology and sound culture for the leading suite of digital music services",{"dimensions":544,"alt":5,"copyright":5,"url":545,"id":546,"edit":547},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQodiLpReVYa4CiM_BPM.jpg?auto=format,compress","aQodiLpReVYa4CiM",{"x":41,"y":41,"zoom":42,"background":43},"ebcce144-98f6-43d0-86a5-fac6026581c2","nav_card$8ab812a9-de56-4f69-8497-fa71b67d6b7b",{"variation":20,"version":21,"items":551,"primary":552,"id":568,"slice_type":48,"slice_label":5},[],{"case_study":553},{"id":554,"type":26,"tags":555,"lang":13,"slug":28,"first_publication_date":556,"last_publication_date":557,"uid":558,"data":559,"link_type":44,"key":567,"isBroken":46},"aQETYBIAACQAHWUE",[],"2025-10-28T19:12:41+0000","2026-03-26T19:28:16+0000","shop",{"name":560,"description":561,"icon":562},"Shop","Crafting a captivating brand world for the all-in-one shopping app",{"dimensions":563,"alt":5,"copyright":5,"url":564,"id":565,"edit":566},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQodTbpReVYa4CiC_Shop.jpg?auto=format,compress","aQodTbpReVYa4CiC",{"x":41,"y":41,"zoom":42,"background":43},"67cde634-e313-4ba7-8610-98d503176fc3","nav_card$ca9cd696-d597-4f3e-bcd3-b4d42ccb58a4",{"variation":20,"version":21,"items":570,"primary":571,"id":587,"slice_type":48,"slice_label":5},[],{"case_study":572},{"id":573,"type":26,"tags":574,"lang":13,"slug":28,"first_publication_date":575,"last_publication_date":576,"uid":577,"data":578,"link_type":44,"key":586,"isBroken":46},"aQEO7BIAACMAHV2h",[],"2025-10-28T18:53:28+0000","2026-03-13T16:39:30+0000","hiro",{"name":579,"description":580,"icon":581},"Hiro","Breaking crypto clichés for the company bringing Web3 to Bitcoin",{"dimensions":582,"alt":5,"copyright":5,"url":583,"id":584,"edit":585},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoc_rpReVYa4Ch3_Hiro.jpg?auto=format,compress","aQoc_rpReVYa4Ch3",{"x":41,"y":41,"zoom":42,"background":43},"c0349002-419f-4305-99ca-6cf6c0fc9788","nav_card$6a6bf5dd-f201-4bf5-85f5-365efa3c924e",{"variation":20,"version":21,"items":589,"primary":590,"id":606,"slice_type":48,"slice_label":5},[],{"case_study":591},{"id":592,"type":26,"tags":593,"lang":13,"slug":28,"first_publication_date":594,"last_publication_date":595,"uid":596,"data":597,"link_type":44,"key":605,"isBroken":46},"aQEHXhIAACQAHVDL",[],"2025-10-28T18:17:51+0000","2026-03-13T16:40:11+0000","lunge",{"name":598,"description":599,"icon":600},"LUNGE","Shaking up the pet accessory category one leash at a time",{"dimensions":601,"alt":5,"copyright":5,"url":602,"id":603,"edit":604},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQocsbpReVYa4Chg_LUNGE.jpg?auto=format,compress","aQocsbpReVYa4Chg",{"x":41,"y":41,"zoom":42,"background":43},"85806e2c-e238-42ca-a580-335d10c9bea5","nav_card$c0d48ec5-67f0-4d97-a0cf-c9635a10be43",{"variation":20,"version":21,"items":608,"primary":609,"id":625,"slice_type":48,"slice_label":5},[],{"case_study":610},{"id":611,"type":26,"tags":612,"lang":13,"slug":28,"first_publication_date":613,"last_publication_date":614,"uid":615,"data":616,"link_type":44,"key":624,"isBroken":46},"aQEFdRIAACQAHU10",[],"2025-10-28T18:08:50+0000","2026-03-13T16:39:51+0000","quilo",{"name":617,"description":618,"icon":619},"QUILO","Showcasing the untold story of Brazilian visual culture through photography",{"dimensions":620,"alt":5,"copyright":5,"url":621,"id":622,"edit":623},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQol3LpReVYa4CqP_Quilo.jpg?auto=format,compress","aQol3LpReVYa4CqP",{"x":41,"y":41,"zoom":42,"background":43},"4ace0d98-5741-46da-af65-c61de08c1f20","nav_card$099fd11c-ee29-4ec5-8e75-47adb2ebc015",{"variation":20,"version":21,"items":627,"primary":628,"id":644,"slice_type":48,"slice_label":5},[],{"case_study":629},{"id":630,"type":26,"tags":631,"lang":13,"slug":28,"first_publication_date":632,"last_publication_date":633,"uid":634,"data":635,"link_type":44,"key":643,"isBroken":46},"aQEAwBIAACYAHUTe",[],"2025-10-28T17:59:57+0000","2026-03-13T16:40:30+0000","netflixisajoke",{"name":636,"description":637,"icon":638},"Netflix Is a Joke: The Festival","Defining the look of the biggest event in LA comedy history",{"dimensions":639,"alt":5,"copyright":5,"url":640,"id":641,"edit":642},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQolYrpReVYa4Cpq_NetflixisaJoke.jpg?auto=format,compress","aQolYrpReVYa4Cpq",{"x":41,"y":41,"zoom":42,"background":43},"33969436-fe57-4ade-ad9f-893f984a986b","nav_card$2fd0d2df-c427-419f-b827-7f98feba3de7",{"variation":20,"version":21,"items":646,"primary":647,"id":663,"slice_type":48,"slice_label":5},[],{"case_study":648},{"id":649,"type":26,"tags":650,"lang":13,"slug":28,"first_publication_date":651,"last_publication_date":652,"uid":653,"data":654,"link_type":44,"key":662,"isBroken":46},"aQDY3hIAACMAHPi_",[],"2025-10-28T15:13:13+0000","2026-03-26T19:33:00+0000","olympikus",{"name":655,"description":656,"icon":657},"Olympikus","Re-energizing the sportswear powerhouse of Brazil",{"dimensions":658,"alt":5,"copyright":5,"url":659,"id":660,"edit":661},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQols7pReVYa4CqJ_Olympikus.jpg?auto=format,compress","aQols7pReVYa4CqJ",{"x":41,"y":41,"zoom":42,"background":43},"5bb58cfc-809a-49a4-9e3e-03dae3ec5deb","nav_card$93fc1fc2-c5aa-47db-a17f-09bda649887e",{"variation":20,"version":21,"items":665,"primary":666,"id":682,"slice_type":48,"slice_label":5},[],{"case_study":667},{"id":668,"type":26,"tags":669,"lang":13,"slug":28,"first_publication_date":670,"last_publication_date":671,"uid":672,"data":673,"link_type":44,"key":681,"isBroken":46},"aQA79BAAACAAT--v",[],"2025-10-28T03:58:39+0000","2026-03-26T19:27:38+0000","zigzag",{"name":674,"description":675,"icon":676},"Zigzag","Reintroducing Korea’s largest shopping app to a Gen Z audience",{"dimensions":677,"alt":5,"copyright":5,"url":678,"id":679,"edit":680},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoovLpReVYa4Csi_Zigzag.jpg?auto=format,compress","aQoovLpReVYa4Csi",{"x":41,"y":41,"zoom":42,"background":43},"ba06ecb3-70bf-47d6-a226-7863c0516963","nav_card$2b9227b1-f479-44fe-8d11-ae4341729095",{"variation":20,"version":21,"items":684,"primary":685,"id":701,"slice_type":48,"slice_label":5},[],{"case_study":686},{"id":687,"type":26,"tags":688,"lang":13,"slug":28,"first_publication_date":689,"last_publication_date":690,"uid":691,"data":692,"link_type":44,"key":700,"isBroken":46},"aQA3HhAAACIAT-h8",[],"2025-10-28T03:34:25+0000","2026-01-12T20:27:25+0000","design-threads",{"name":693,"description":694,"icon":695},"Design Threads","A collaborative digital report and exhibition unraveling the state of design today",{"dimensions":696,"alt":5,"copyright":5,"url":697,"id":698,"edit":699},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQok9LpReVYa4CpD_DesignThreads.jpg?auto=format,compress","aQok9LpReVYa4CpD",{"x":41,"y":41,"zoom":42,"background":43},"c49465ea-40f3-4ef8-aa08-5015574d6d59","nav_card$d170dfae-0429-43bc-9cfc-bb396bfe6c3b",{"variation":20,"version":21,"items":703,"primary":704,"id":720,"slice_type":48,"slice_label":5},[],{"case_study":705},{"id":706,"type":26,"tags":707,"lang":13,"slug":55,"first_publication_date":708,"last_publication_date":709,"uid":710,"data":711,"link_type":44,"key":719,"isBroken":46},"aQA0iRAAAB8AT-SQ",[],"2025-10-28T03:18:14+0000","2026-03-26T19:34:22+0000","brooklynrail",{"name":712,"description":713,"icon":714},"Brooklyn Rail","Editorial design for “Only Anthropophagy Unites Us?”",{"dimensions":715,"alt":5,"copyright":5,"url":716,"id":717,"edit":718},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQokrrpReVYa4Cor_BrooklynRail.jpg?auto=format,compress","aQokrrpReVYa4Cor",{"x":41,"y":41,"zoom":42,"background":43},"4f91cbbf-ee56-48b1-8a51-5b84726010f1","nav_card$84fdf48b-7780-43cf-9937-b5036e592e5d",{"variation":20,"version":21,"items":722,"primary":723,"id":739,"slice_type":48,"slice_label":5},[],{"case_study":724},{"id":725,"type":26,"tags":726,"lang":13,"slug":75,"first_publication_date":727,"last_publication_date":728,"uid":729,"data":730,"link_type":44,"key":738,"isBroken":46},"aQAtqxAAACEAT9oz",[],"2025-10-28T03:07:55+0000","2026-03-27T15:03:42+0000","upwork",{"name":731,"description":732,"icon":733},"Upwork","Reflecting the people at the heart of the pioneering remote work platform",{"dimensions":734,"alt":5,"copyright":5,"url":735,"id":736,"edit":737},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoojLpReVYa4CsY_Upwork.jpg?auto=format,compress","aQoojLpReVYa4CsY",{"x":41,"y":41,"zoom":42,"background":43},"39ce219f-3033-4e92-bef3-b8bc2dc3c00b","nav_card$d7a075f2-e125-44b5-99be-1810c6c419bd",{"variation":20,"version":21,"items":741,"primary":742,"id":758,"slice_type":48,"slice_label":5},[],{"case_study":743},{"id":744,"type":26,"tags":745,"lang":13,"slug":28,"first_publication_date":746,"last_publication_date":747,"uid":748,"data":749,"link_type":44,"key":757,"isBroken":46},"aQAodRAAACAAT9GY",[],"2025-10-28T02:33:00+0000","2026-03-26T19:30:20+0000","nikebetrue",{"name":750,"description":751,"icon":752},"Nike Be True","Celebrating LGBTQ+ athletes through a collaborative platform",{"dimensions":753,"alt":5,"copyright":5,"url":754,"id":755,"edit":756},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoljbpReVYa4CqB_NikeBeTrue.jpg?auto=format,compress","aQoljbpReVYa4CqB",{"x":41,"y":41,"zoom":42,"background":43},"b71da3c3-87bb-4923-b4e1-fb37e320f348","nav_card$77fc6e90-0e78-4293-80cb-f0bebfc4084b",{"variation":149,"version":21,"items":760,"primary":761,"id":773,"slice_type":48,"slice_label":5},[],{"title":762,"description":763,"icon":764,"link":770},"Year Two","What a year! Here is our 2021 retrospective",{"dimensions":765,"alt":5,"copyright":5,"url":767,"id":768,"edit":769},{"width":766,"height":766},299,"https://images.prismic.io/portorocha/aRXrD7pReVYa4b1f_YIR21.png?auto=format,compress","aRXrD7pReVYa4b1f",{"x":41,"y":41,"zoom":42,"background":43},{"link_type":160,"key":771,"url":772,"target":163},"14516517-9317-405f-bc3b-27774a9cc02e","https://year-in-review-21.portorocha.com/","nav_card$c97131f5-04ad-4b40-b715-3540d7e8a8cd",{"variation":20,"version":21,"items":775,"primary":776,"id":792,"slice_type":48,"slice_label":5},[],{"case_study":777},{"id":778,"type":26,"tags":779,"lang":13,"slug":28,"first_publication_date":780,"last_publication_date":781,"uid":782,"data":783,"link_type":44,"key":791,"isBroken":46},"aQAetRAAACEAT8Lp",[],"2025-10-28T02:13:16+0000","2026-03-13T16:49:48+0000","quintoandar",{"name":784,"description":785,"icon":786},"QuintoAndar","Bringing warmth to the rental giant that helps people love where they live",{"dimensions":787,"alt":5,"copyright":5,"url":788,"id":789,"edit":790},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQol77pReVYa4CqR_QuintoAndar.jpg?auto=format,compress","aQol77pReVYa4CqR",{"x":41,"y":41,"zoom":42,"background":43},"d854cee7-2bee-4937-afc0-e5b4c5693bc0","nav_card$0419db12-aa99-4c27-86ae-3a485dcc17d0",{"variation":20,"version":21,"items":794,"primary":795,"id":811,"slice_type":48,"slice_label":5},[],{"case_study":796},{"id":797,"type":26,"tags":798,"lang":13,"slug":28,"first_publication_date":799,"last_publication_date":800,"uid":801,"data":802,"link_type":44,"key":810,"isBroken":46},"aQAX1hAAAB8AT7i2",[],"2025-10-28T01:34:39+0000","2025-12-11T17:56:03+0000","netflix-tudum",{"name":803,"description":804,"icon":805},"Netflix Tudum","Connecting Netflix fans to the shows they love most",{"dimensions":806,"alt":5,"copyright":5,"url":807,"id":808,"edit":809},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoleLpReVYa4Cp0_NetflixTudum.jpg?auto=format,compress","aQoleLpReVYa4Cp0",{"x":41,"y":41,"zoom":42,"background":43},"4d55ed58-2662-48ec-b5b9-c5d9b43bc2c1","nav_card$7d63a627-b7a6-4089-aad0-25bc326e30c9",{"variation":20,"version":21,"items":813,"primary":814,"id":830,"slice_type":48,"slice_label":5},[],{"case_study":815},{"id":816,"type":26,"tags":817,"lang":13,"slug":28,"first_publication_date":818,"last_publication_date":819,"uid":820,"data":821,"link_type":44,"key":829,"isBroken":46},"aQASNxAAACEAT7CZ",[],"2025-10-28T01:02:32+0000","2026-03-05T19:04:49+0000","airbnb-tyrus",{"name":822,"description":823,"icon":824},"Airbnb Tyrus","Designing Airbnb’s latest digital toolkit, built to empower illustrators",{"dimensions":825,"alt":5,"copyright":5,"url":826,"id":827,"edit":828},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQocybpReVYa4Chm_AirbnbTyrus.jpg?auto=format,compress","aQocybpReVYa4Chm",{"x":41,"y":41,"zoom":42,"background":43},"a46cb782-945f-4cc2-b6d0-37ae347b0c97","nav_card$d8d05d1d-3803-4d1f-9de1-ff979fa24b60",{"variation":20,"version":21,"items":832,"primary":833,"id":849,"slice_type":48,"slice_label":5},[],{"case_study":834},{"id":835,"type":26,"tags":836,"lang":13,"slug":28,"first_publication_date":837,"last_publication_date":838,"uid":839,"data":840,"link_type":44,"key":848,"isBroken":46},"aP_MkRAAAB8ATz_7",[],"2025-10-27T19:48:36+0000","2026-03-13T16:50:07+0000","samba",{"name":841,"description":842,"icon":843},"Samba","Shining a light on queer culture in Brazil",{"dimensions":844,"alt":5,"copyright":5,"url":845,"id":846,"edit":847},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQomALpReVYa4CqV_Samba.jpg?auto=format,compress","aQomALpReVYa4CqV",{"x":41,"y":41,"zoom":42,"background":43},"c40d9f0c-edd2-43be-b070-29863d967d55","nav_card$debe6732-ceba-43ac-9e6e-bf4a223847b5",{"variation":20,"version":21,"items":851,"primary":852,"id":868,"slice_type":48,"slice_label":5},[],{"case_study":853},{"id":854,"type":26,"tags":855,"lang":13,"slug":28,"first_publication_date":856,"last_publication_date":857,"uid":858,"data":859,"link_type":44,"key":867,"isBroken":46},"aL7zmREAAB8Ag_aA",[],"2025-09-08T15:17:50+0000","2026-08-19T23:10:22+0000","museu-nacional",{"name":860,"description":861,"icon":862},"Museu Nacional","Reimagining the Museu design experience",{"dimensions":863,"alt":5,"copyright":5,"url":864,"id":865,"edit":866},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQolTrpReVYa4Cpn_MuseuNacional.jpg?auto=format,compress","aQolTrpReVYa4Cpn",{"x":41,"y":41,"zoom":42,"background":43},"1b5ce810-e922-43e2-b079-7b2dd878be51","nav_card$a0da608f-c2d4-4fe0-a34b-1e8cd54422ae",{"variation":20,"version":21,"items":870,"primary":871,"id":887,"slice_type":48,"slice_label":5},[],{"case_study":872},{"id":873,"type":26,"tags":874,"lang":13,"slug":28,"first_publication_date":875,"last_publication_date":876,"uid":877,"data":878,"link_type":44,"key":886,"isBroken":46},"aQAIthAAACAAT6HD",[],"2025-10-28T00:15:16+0000","2025-12-10T21:00:55+0000","pollen",{"name":879,"description":880,"icon":881},"Pollen","Designing Spotify's genre-less playlist",{"dimensions":882,"alt":5,"copyright":5,"url":883,"id":884,"edit":885},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQolxLpReVYa4CqM_Pollen.jpg?auto=format,compress","aQolxLpReVYa4CqM",{"x":41,"y":41,"zoom":42,"background":43},"2d7caeec-57b8-4031-be41-2702718f7e56","nav_card$b9eff276-c9e4-4faa-8894-c4b27a00ceb1",{"variation":20,"version":21,"items":889,"primary":890,"id":906,"slice_type":48,"slice_label":5},[],{"case_study":891},{"id":892,"type":26,"tags":893,"lang":13,"slug":28,"first_publication_date":894,"last_publication_date":895,"uid":896,"data":897,"link_type":44,"key":905,"isBroken":46},"aP--axAAACIATydo",[],"2025-10-27T18:53:22+0000","2026-03-13T16:52:56+0000","comrade",{"name":898,"description":899,"icon":900},"Comrade","Signaling new notions of political belonging for Jodi Dean’s urgent essay",{"dimensions":901,"alt":5,"copyright":5,"url":902,"id":903,"edit":904},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQok1bpReVYa4Co0_Comrade.jpg?auto=format,compress","aQok1bpReVYa4Co0",{"x":41,"y":41,"zoom":42,"background":43},"61066083-0848-4f49-b30c-aae31e34c0f5","nav_card$721d69a1-67c8-4c1a-a443-e90a62db5c52",{"variation":20,"version":21,"items":908,"primary":909,"id":925,"slice_type":48,"slice_label":5},[],{"case_study":910},{"id":911,"type":26,"tags":912,"lang":13,"slug":28,"first_publication_date":913,"last_publication_date":914,"uid":915,"data":916,"link_type":44,"key":924,"isBroken":46},"aQABuxAAAB8AT5c8",[],"2025-10-27T23:50:28+0000","2026-03-13T16:51:18+0000","melissa-flygrl",{"name":917,"description":918,"icon":919},"Melissa Flygrl","Freeing femininity in a boundary-pushing fashion campaign",{"dimensions":920,"alt":5,"copyright":5,"url":921,"id":922,"edit":923},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQolPbpReVYa4Cpj_MelissaFlygirl.jpg?auto=format,compress","aQolPbpReVYa4Cpj",{"x":41,"y":41,"zoom":42,"background":43},"7b94883e-547a-44f8-8f35-2d9f35ff84be","nav_card$e106869c-96b1-4e56-9888-5e2a00456140",{"variation":20,"version":21,"items":927,"primary":928,"id":944,"slice_type":48,"slice_label":5},[],{"case_study":929},{"id":930,"type":26,"tags":931,"lang":13,"slug":28,"first_publication_date":932,"last_publication_date":933,"uid":934,"data":935,"link_type":44,"key":943,"isBroken":46},"aP_04hAAACAAT4Qf",[],"2025-10-27T22:54:17+0000","2025-12-10T21:35:05+0000","electric-sky",{"name":936,"description":937,"icon":938},"Electric Sky","Unconventional branding for an unconventional wine brand",{"dimensions":939,"alt":5,"copyright":5,"url":940,"id":941,"edit":942},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQolCbpReVYa4CpW_ElectriccSky.jpg?auto=format,compress","aQolCbpReVYa4CpW",{"x":41,"y":41,"zoom":42,"background":43},"91428c7c-6788-41c6-9f61-57b8aeb1599e","nav_card$51283701-d81d-4747-8198-730b8c136698",{"variation":20,"version":21,"items":946,"primary":947,"id":963,"slice_type":48,"slice_label":5},[],{"case_study":948},{"id":949,"type":26,"tags":950,"lang":13,"slug":28,"first_publication_date":951,"last_publication_date":952,"uid":953,"data":954,"link_type":44,"key":962,"isBroken":46},"aP_zQRAAACIAT4Fh",[],"2025-10-27T22:33:51+0000","2026-03-13T16:51:39+0000","bonde",{"name":955,"description":956,"icon":957},"Bonde","Bringing together new perspectives on Brazilian art and design",{"dimensions":958,"alt":5,"copyright":5,"url":959,"id":960,"edit":961},{"width":37,"height":37},"https://images.prismic.io/portorocha/aQoc4LpReVYa4Chu_Bonde.jpg?auto=format,compress","aQoc4LpReVYa4Chu",{"x":41,"y":41,"zoom":42,"background":43},"1bba02c6-3a89-45a8-af06-8958778b5cb6","nav_card$593f41e2-5755-4003-b8ee-632452960dd4",{"variation":20,"version":21,"items":965,"primary":966,"id":982,"slice_type":48,"slice_label":5},[],{"case_study":967},{"id":968,"type":26,"tags":969,"lang":13,"slug":28,"first_publication_date":970,"last_publication_date":971,"uid":972,"data":973,"link_type":44,"key":981,"isBroken":46},"aP_tiBAAACIAT3ee",[],"2025-10-27T22:09:23+0000","2025-11-04T16:07:33+0000","chani-nicholas-you-were-born-for-this",{"name":974,"description":975,"icon":976},"Chani Nicholas: You Were Born For This","A mystical cover for a contemporary take on astrology",{"dimensions":977,"alt":5,"copyright":5,"url":978,"id":979,"edit":980},{"width":766,"height":766},"https://images.prismic.io/portorocha/aQokwLpReVYa4Cow_Chani.jpg?auto=format,compress","aQokwLpReVYa4Cow",{"x":41,"y":41,"zoom":42,"background":43},"77310954-9a67-4daa-b35d-0b1bb432b27a","nav_card$9a9953e2-c838-4599-a83e-4ed560877a7b",{"variation":20,"version":21,"items":984,"primary":985,"id":1001,"slice_type":48,"slice_label":5},[],{"case_study":986},{"id":987,"type":26,"tags":988,"lang":13,"slug":28,"first_publication_date":989,"last_publication_date":990,"uid":991,"data":992,"link_type":44,"key":1000,"isBroken":46},"aP_pmBAAACIAT3Fy",[],"2025-10-27T21:52:30+0000","2025-11-04T16:09:07+0000","emotional-landscapes",{"name":993,"description":994,"icon":995},"Emotional Landscapes","A sensorial perspective on Burle Marx’s Brazilian landscapes",{"dimensions":996,"alt":5,"copyright":5,"url":997,"id":998,"edit":999},{"width":766,"height":766},"https://images.prismic.io/portorocha/aQolH7pReVYa4Cpe_EmotionalLandscapes.jpg?auto=format,compress","aQolH7pReVYa4Cpe",{"x":41,"y":41,"zoom":42,"background":43},"8be3a750-ff15-4b49-bbbc-cb3740a6499b","nav_card$4bc5870f-70e6-4ddf-a92f-0b555e631945",{"variation":20,"version":21,"items":1003,"primary":1004,"id":1020,"slice_type":48,"slice_label":5},[],{"case_study":1005},{"id":1006,"type":26,"tags":1007,"lang":13,"slug":28,"first_publication_date":1008,"last_publication_date":1009,"uid":1010,"data":1011,"link_type":44,"key":1019,"isBroken":46},"aP_eZhAAACAAT18s",[],"2025-10-27T21:04:41+0000","2026-07-15T20:01:19+0000","yaga",{"name":1012,"description":1013,"icon":1014},"Yaga","Designing a new music festival embracing queer identities and subcultures",{"dimensions":1015,"alt":5,"copyright":5,"url":1016,"id":1017,"edit":1018},{"width":766,"height":766},"https://images.prismic.io/portorocha/aQooo7pReVYa4Csb_Yaga.jpg?auto=format,compress","aQooo7pReVYa4Csb",{"x":41,"y":41,"zoom":42,"background":43},"39667904-0231-4d96-a74e-9793a3795896","nav_card$bbcebda4-b8ee-488c-874e-6ca890bb3fb3",{"variation":149,"version":21,"items":1022,"primary":1023,"id":1034,"slice_type":48,"slice_label":5},[],{"title":1024,"description":1025,"icon":1026,"link":1031},"Year in Review","We decided to express our gratitude by sharing a retrospective of our first year as a studio",{"dimensions":1027,"alt":5,"copyright":5,"url":1028,"id":1029,"edit":1030},{"width":766,"height":766},"https://images.prismic.io/portorocha/aRXrHLpReVYa4b1h_YIR20.png?auto=format,compress","aRXrHLpReVYa4b1h",{"x":41,"y":41,"zoom":42,"background":43},{"link_type":160,"key":1032,"url":1033,"target":163},"a601eaf7-ff5d-4dbc-97a6-87028c372fbc","https://year-in-review-20.portorocha.com/","nav_card$1149370c-9f70-43d4-bb60-6c4015ef4758",{"id":25,"uid":31,"url":5,"type":26,"href":1036,"tags":1037,"first_publication_date":29,"last_publication_date":30,"slugs":1038,"linked_documents":1039,"lang":13,"alternate_languages":1040,"data":1041},"https://portorocha.cdn.prismic.io/api/v2/documents/search?ref=aqgS5hIAACoAZWzc&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22apbuqhMAAC4AeiIu%22%29+%5D%5D",[],[28],[],[],{"name":33,"description":34,"icon":1042,"thumbnail_media":1045,"thumbnail_image":1046,"thumbnail_video_direct_link":5,"thumbnail_video_direct_link_aspect":5,"catgory":1053,"slices2":1064,"project_information_text":1496,"testimonials_text":1512,"results_text":1513,"credits_text":1514,"project_images":1680,"meta_title":1683,"meta_description":34,"meta_image":1684},{"dimensions":1043,"alt":5,"copyright":5,"url":38,"id":39,"edit":1044},{"width":37,"height":37},{"x":41,"y":41,"zoom":42,"background":43},"Image",{"dimensions":1047,"alt":5,"copyright":5,"url":1050,"id":1051,"edit":1052},{"width":1048,"height":1049},2000,2666,"https://images.prismic.io/portorocha/Is7ratKREMv7C_oW_Fursys_CaseStudy_03.jpg?auto=format,compress","Is7ratKREMv7C_oW",{"x":41,"y":41,"zoom":42,"background":43},[1054],{"category":1055},{"id":1056,"type":1057,"tags":1058,"lang":13,"slug":1059,"first_publication_date":1060,"last_publication_date":1060,"uid":1059,"data":1061,"link_type":44,"key":1063,"isBroken":46},"aSCzhRIAACcA9UVN","about_clients_category",[],"retail","2025-11-21T18:46:42+0000",{"name":1062},"Retail","f3e196a0-04c9-4f54-b205-df52dd8b40aa",[1065,1076,1094,1101,1106,1111,1122,1137,1142,1155,1160,1169,1183,1188,1199,1210,1215,1229,1238,1247,1257,1262,1271,1280,1289,1298,1307,1314,1325,1330,1344,1355,1364,1373,1382,1407,1418,1432,1441,1450,1459,1464,1473,1487],{"variation":20,"version":21,"items":1066,"primary":1067,"id":1074,"slice_type":1075,"slice_label":5},[],{"image":1068},{"dimensions":1069,"alt":5,"copyright":5,"url":1071,"id":1072,"edit":1073},{"width":1070,"height":1048},3000,"https://images.prismic.io/portorocha/aUf8Y-XenUSrdZRf_Fursys_CaseStudy_01.jpg?auto=format,compress","aUf8Y-XenUSrdZRf",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$36dcf392-aed6-4df5-9d4e-ba6d669ed408","case_one_media",{"variation":20,"version":21,"items":1077,"primary":1078,"id":1092,"slice_type":1093,"slice_label":5},[],{"style":1079,"header_1":1080,"text_1":1081,"header_2":1087,"text_2":1088},"Featured","The Challenge",[1082],{"type":1083,"text":1084,"spans":1085,"direction":1086},"paragraph","As Fursys expanded beyond South Korea, it needed to signal innovation on a global stage while preserving credibility built across four decades of pioneering the workplace. In an increasingly crowded category, the challenge was to evolve from an office furniture manufacturer into a meaningful partner navigating the evolving realities of work.",[],"ltr","The Solution",[1089],{"type":1083,"text":1090,"spans":1091,"direction":1086},"We repositioned Fursys around a new vision: Make Room for Reinvention. Inspired to capture a legacy of looking ahead and designed to flow with the natural rhythms of work, the new brand presents the workplace as an adaptable environment—one that moves with people and makes room for what comes next.",[],"case_texts$1d490d15-d01c-47ad-8458-92d116e238c7","case_texts",{"variation":1095,"version":21,"items":1096,"primary":1097,"id":1100,"slice_type":1075,"slice_label":5},"video",[],{"video_mobile":1098,"video_desktop":1098,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6aa812c307a6f8ff298c6407/main.mp4","3:2","case_one_media$7bb89908-ca19-4859-8332-d499fd5e6157",{"variation":1095,"version":21,"items":1102,"primary":1103,"id":1105,"slice_type":1075,"slice_label":5},[],{"video_mobile":1104,"video_desktop":1104,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a96f4abab78aeb9a64c7a69/main.mp4","case_one_media$9e76458d-85df-46e9-bbb0-5c5edbb63cf1",{"variation":1095,"version":21,"items":1107,"primary":1108,"id":1110,"slice_type":1075,"slice_label":5},[],{"video_mobile":1109,"video_desktop":1109,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a9702bdcb6ec0365d734a22/main.mp4","case_one_media$2db9e1ef-485c-4ff7-bb93-8db869e0ed06",{"variation":1112,"version":21,"items":1113,"primary":1114,"id":1121,"slice_type":1093,"slice_label":5},"oneText",[],{"header_1":1115,"text_1":1116,"align_text_to":1120},"Form Follows Fursys",[1117],{"type":1083,"text":1118,"spans":1119,"direction":1086},"The new identity draws from the same principles that have shaped Fursys products for decades: modularity, precision, and attention to detail with the person in mind. From the geometry of the wordmark to The Corner at the heart of the system, every element shares a common logic.",[],"Left","case_texts$e6344c9e-9dfc-4eab-b01b-044a9d3a661f",{"variation":1123,"version":21,"items":1124,"primary":1125,"id":1135,"slice_type":1136,"slice_label":5},"imageXVideo",[],{"order":1126,"image":1127,"video_mobile":1133,"video_desktop":1133,"video_aspect_ratio":1134,"desktop_layout":46},"Video x Image",{"dimensions":1128,"alt":5,"copyright":5,"url":1130,"id":1131,"edit":1132},{"width":1129,"height":1048},1500,"https://images.prismic.io/portorocha/14jkO2R6bZcjoXqn_Fursys_CaseStudy_02.jpg?auto=format,compress","14jkO2R6bZcjoXqn",{"x":41,"y":41,"zoom":42,"background":43},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a96f638ab78aeb9a64cacdf/main.mp4","3:4","case_two_medias$8f44793f-b9c7-433c-a381-b21a0afc8be0","case_two_medias",{"variation":1095,"version":21,"items":1138,"primary":1139,"id":1141,"slice_type":1075,"slice_label":5},[],{"video_mobile":1140,"video_desktop":1140,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a96fab8b8ccad12a2d754b3/main.mp4","case_one_media$08c1bcd4-4f1e-45dc-976c-79b4dc39f3dd",{"variation":20,"version":21,"items":1143,"primary":1144,"id":1154,"slice_type":1136,"slice_label":5},[],{"image_1":1145,"image_2":1148,"desktop_layout":46},{"dimensions":1146,"alt":5,"copyright":5,"url":1050,"id":1051,"edit":1147},{"width":1048,"height":1049},{"x":41,"y":41,"zoom":42,"background":43},{"dimensions":1149,"alt":5,"copyright":5,"url":1151,"id":1152,"edit":1153},{"width":1048,"height":1150},2667,"https://images.prismic.io/portorocha/AXSXRaRx9H2SUrF__Fursys_CaseStudy_04.jpg?auto=format,compress","AXSXRaRx9H2SUrF_",{"x":41,"y":41,"zoom":42,"background":43},"case_two_medias$8d97637d-b127-4fd5-94bc-5cff1634f169",{"variation":1095,"version":21,"items":1156,"primary":1157,"id":1159,"slice_type":1075,"slice_label":5},[],{"video_mobile":1158,"video_desktop":1158,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a96edc9ab78aeb9a64bd47d/main.mp4","case_one_media$32986b01-3cac-45a3-807f-2c9b43e4a389",{"variation":20,"version":21,"items":1161,"primary":1162,"id":1168,"slice_type":1075,"slice_label":5},[],{"image":1163},{"dimensions":1164,"alt":5,"copyright":5,"url":1165,"id":1166,"edit":1167},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/xX96vD8hbIWME0Pm_Fursys_CaseStudy_05Couch.jpg?auto=format,compress","xX96vD8hbIWME0Pm",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$a8842cf2-8bbc-4c38-b69f-e205de7b73ec",{"variation":20,"version":21,"items":1170,"primary":1171,"id":1182,"slice_type":1136,"slice_label":5},[],{"image_1":1172,"image_2":1177,"desktop_layout":46},{"dimensions":1173,"alt":5,"copyright":5,"url":1174,"id":1175,"edit":1176},{"width":1129,"height":1048},"https://images.prismic.io/portorocha/X66RShozbuR370Eq_Fursys_CaseStudy_06.jpg?auto=format,compress","X66RShozbuR370Eq",{"x":41,"y":41,"zoom":42,"background":43},{"dimensions":1178,"alt":5,"copyright":5,"url":1179,"id":1180,"edit":1181},{"width":1129,"height":1048},"https://images.prismic.io/portorocha/Yw2ouoaRI3CB5IQc_Fursys_CaseStudy_07.jpg?auto=format,compress","Yw2ouoaRI3CB5IQc",{"x":41,"y":41,"zoom":42,"background":43},"case_two_medias$8a012cea-5628-4429-84e1-e2cffa1ca1b9",{"variation":1095,"version":21,"items":1184,"primary":1185,"id":1187,"slice_type":1075,"slice_label":5},[],{"video_mobile":1186,"video_desktop":1186,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a9702b7b8ccad12a2d78b2b/main.mp4","case_one_media$55bef029-ee9a-4670-a309-1c47c71bda9a",{"variation":20,"version":21,"items":1189,"primary":1190,"id":1198,"slice_type":1075,"slice_label":5},[],{"image":1191},{"dimensions":1192,"alt":5,"copyright":5,"url":1195,"id":1196,"edit":1197},{"width":1193,"height":1194},3500,2334,"https://images.prismic.io/portorocha/zEtMUtDqc294SJAD_Fursys_CaseStudy_08.jpg?auto=format,compress","zEtMUtDqc294SJAD",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$1a3cbb14-900b-4e8b-876b-f1a59d1c80c0",{"variation":20,"version":21,"items":1200,"primary":1201,"id":1209,"slice_type":1075,"slice_label":5},[],{"image":1202},{"dimensions":1203,"alt":5,"copyright":5,"url":1206,"id":1207,"edit":1208},{"width":1204,"height":1205},6000,4000,"https://images.prismic.io/portorocha/PQ-YruDHL8FZxKfF_Fursys_CaseStudy_09.jpg?auto=format,compress","PQ-YruDHL8FZxKfF",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$2932d3b1-3e38-4ea7-9878-bcb098707d7f",{"variation":1095,"version":21,"items":1211,"primary":1212,"id":1214,"slice_type":1075,"slice_label":5},[],{"video_mobile":1213,"video_desktop":1213,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6aa02c71aa489a4399e30966/main.mp4","case_one_media$5ab96528-679d-4f5f-8397-0090cca9fced",{"variation":20,"version":21,"items":1216,"primary":1217,"id":1228,"slice_type":1136,"slice_label":5},[],{"image_1":1218,"image_2":1223,"desktop_layout":46},{"dimensions":1219,"alt":5,"copyright":5,"url":1220,"id":1221,"edit":1222},{"width":1070,"height":1205},"https://images.prismic.io/portorocha/u7y9EASK5PELJ5_y_Fursys_CaseStudy_10.jpg?auto=format,compress","u7y9EASK5PELJ5_y",{"x":41,"y":41,"zoom":42,"background":43},{"dimensions":1224,"alt":5,"copyright":5,"url":1225,"id":1226,"edit":1227},{"width":1129,"height":1048},"https://images.prismic.io/portorocha/xo0a5Z_6VwvvK9Le_Fursys_CaseStudy_11.jpg?auto=format,compress","xo0a5Z_6VwvvK9Le",{"x":41,"y":41,"zoom":42,"background":43},"case_two_medias$0d5f77a2-af48-4749-b550-f616e54f4398",{"variation":20,"version":21,"items":1230,"primary":1231,"id":1237,"slice_type":1075,"slice_label":5},[],{"image":1232},{"dimensions":1233,"alt":5,"copyright":5,"url":1234,"id":1235,"edit":1236},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/VD756e5VJYoxv4qc_Fursys_CaseStudy_12.jpg?auto=format,compress","VD756e5VJYoxv4qc",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$5d490198-75f2-4168-afec-98de7e76ca0f",{"variation":1112,"version":21,"items":1239,"primary":1240,"id":1246,"slice_type":1093,"slice_label":5},[],{"header_1":1241,"text_1":1242,"align_text_to":1120},"Your team for day one and every day after",[1243],{"type":1083,"text":1244,"spans":1245,"direction":1086},"Audience research revealed that the path to purchase is an act of trust-building competitors failed to deliver on. To fill the gap, we turned Fursys’ operational edge as an end-to-end solution into a transformative partnership. From concept to support, Fursys offers more than office furniture—they’re the team customers need to plan, design, ship, install, service, and grow their workplace.",[],"case_texts$bf1cf4b0-ac12-4f08-97ce-feca6947a360",{"variation":1123,"version":21,"items":1248,"primary":1249,"id":1256,"slice_type":1136,"slice_label":5},[],{"order":1126,"image":1250,"video_mobile":1255,"video_desktop":1255,"video_aspect_ratio":1134,"desktop_layout":46},{"dimensions":1251,"alt":5,"copyright":5,"url":1252,"id":1253,"edit":1254},{"width":1048,"height":1150},"https://images.prismic.io/portorocha/yGzdpjrTef6oJ_xL_Fursys_CaseStudy_13.jpg?auto=format,compress","yGzdpjrTef6oJ_xL",{"x":41,"y":41,"zoom":42,"background":43},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a9702bab8ccad12a2d78b49/main.mp4","case_two_medias$b34af91c-0b7d-44aa-b4af-511a59173e0b",{"variation":1095,"version":21,"items":1258,"primary":1259,"id":1261,"slice_type":1075,"slice_label":5},[],{"video_mobile":1260,"video_desktop":1260,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a9724d37316488fd1c55d24/main.mp4","case_one_media$a8f178f0-d925-4af2-8e7c-300caa007844",{"variation":20,"version":21,"items":1263,"primary":1264,"id":1270,"slice_type":1075,"slice_label":5},[],{"image":1265},{"dimensions":1266,"alt":5,"copyright":5,"url":1267,"id":1268,"edit":1269},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/B75wR_p9d6WaEMbJ_Fursys_CaseStudy_14.jpg?auto=format,compress","B75wR_p9d6WaEMbJ",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$c096dac2-60fc-4842-9764-c0f4f0420381",{"variation":20,"version":21,"items":1272,"primary":1273,"id":1279,"slice_type":1075,"slice_label":5},[],{"image":1274},{"dimensions":1275,"alt":5,"copyright":5,"url":1276,"id":1277,"edit":1278},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/Hf7Ryi2fuZTqEtfh_2608_FURSYS_BUSINESS-HUB-SONGPA_FIN--B--4.jpg?auto=format,compress","Hf7Ryi2fuZTqEtfh",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$91f1457e-ae98-4725-9115-0e43ae60ed70",{"variation":1112,"version":21,"items":1281,"primary":1282,"id":1288,"slice_type":1093,"slice_label":5},[],{"header_1":1283,"text_1":1284,"align_text_to":1120},"One system shaping work",[1285],{"type":1083,"text":1286,"spans":1287,"direction":1086},"The identity was designed to move seamlessly between digital and physical experiences. From interactive catalogs that make complex furniture intuitive to explore, to tactile showrooms that bring their materials and modularity to life, every touchpoint creates a continuous experience of Fursys.",[],"case_texts$b88b799d-7b1d-4b30-b072-9073d7569790",{"variation":20,"version":21,"items":1290,"primary":1291,"id":1297,"slice_type":1075,"slice_label":5},[],{"image":1292},{"dimensions":1293,"alt":5,"copyright":5,"url":1294,"id":1295,"edit":1296},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/i5zBIxFlS5OsciG__Fursys_CaseStudy_15_1.jpg?auto=format,compress","i5zBIxFlS5OsciG_",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$70355402-3fea-478c-8e66-df968f3c31eb",{"variation":20,"version":21,"items":1299,"primary":1300,"id":1306,"slice_type":1075,"slice_label":5},[],{"image":1301},{"dimensions":1302,"alt":5,"copyright":5,"url":1303,"id":1304,"edit":1305},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/5vMFwZpam6bRZ41q_Fursys_CaseStudy_15_2.jpg?auto=format,compress","5vMFwZpam6bRZ41q",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$2c371ee1-6b1d-484e-aab0-a94f8caaa224",{"variation":1308,"version":21,"items":1309,"primary":1310,"id":1313,"slice_type":1136,"slice_label":5},"videoXVideo",[],{"video_mobile_1":1311,"video_desktop_1":1311,"video_aspect_ratio_1":1134,"video_mobile_2":1312,"video_desktop_2":1312,"video_aspect_ratio_2":1134,"desktop_layout":46},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a96edc9cb6ec0365d71b262/main.mp4","https://video.gumlet.io/691c9f27d854cacb98e883ba/6a96edc9cb6ec0365d71b260/main.mp4","case_two_medias$af59feb0-9036-480b-b036-52044e80391a",{"variation":20,"version":21,"items":1315,"primary":1316,"id":1324,"slice_type":1075,"slice_label":5},[],{"image":1317},{"dimensions":1318,"alt":5,"copyright":5,"url":1321,"id":1322,"edit":1323},{"width":1319,"height":1320},3814,2543,"https://images.prismic.io/portorocha/uxJ4LkBcLxC-1grA_Fursys_CaseStudy_15_3.jpg?auto=format,compress","uxJ4LkBcLxC-1grA",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$231b950d-5a0f-4e54-ae9c-7e7ed34e27eb",{"variation":1095,"version":21,"items":1326,"primary":1327,"id":1329,"slice_type":1075,"slice_label":5},[],{"video_mobile":1328,"video_desktop":1328,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a96edc9b8ccad12a2d5abba/main.mp4","case_one_media$93acdd0f-48b8-4886-ac97-b7f7a400d3fb",{"variation":20,"version":21,"items":1331,"primary":1332,"id":1343,"slice_type":1136,"slice_label":5},[],{"image_1":1333,"image_2":1338,"desktop_layout":46},{"dimensions":1334,"alt":5,"copyright":5,"url":1335,"id":1336,"edit":1337},{"width":1129,"height":1048},"https://images.prismic.io/portorocha/7aN6YLJDrSKgMsm6_Fursys_CaseStudy_15_3.jpg?auto=format,compress","7aN6YLJDrSKgMsm6",{"x":41,"y":41,"zoom":42,"background":43},{"dimensions":1339,"alt":5,"copyright":5,"url":1340,"id":1341,"edit":1342},{"width":1129,"height":1048},"https://images.prismic.io/portorocha/360jHkzGZNUh5iBv_Fursys_Factory.jpg?auto=format,compress","360jHkzGZNUh5iBv",{"x":41,"y":41,"zoom":42,"background":43},"case_two_medias$6d18bf51-9aae-49c3-80f1-507864d6a07a",{"variation":20,"version":21,"items":1345,"primary":1346,"id":1354,"slice_type":1075,"slice_label":5},[],{"image":1347},{"dimensions":1348,"alt":5,"copyright":5,"url":1351,"id":1352,"edit":1353},{"width":1349,"height":1350},4679,3119,"https://images.prismic.io/portorocha/t1M735eHP3V-xhfL_Fursys_CaseStudy_15_6.jpg?auto=format,compress","t1M735eHP3V-xhfL",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$250d313c-7320-42d6-9c13-c791580a3faf",{"variation":20,"version":21,"items":1356,"primary":1357,"id":1363,"slice_type":1075,"slice_label":5},[],{"image":1358},{"dimensions":1359,"alt":5,"copyright":5,"url":1360,"id":1361,"edit":1362},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/kxBoQioGDie4c-Q1_Fursys_CaseStudy_17.jpg?auto=format,compress","kxBoQioGDie4c-Q1",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$28e383f7-95b8-4d71-8d96-440256f1b235",{"variation":20,"version":21,"items":1365,"primary":1366,"id":1372,"slice_type":1075,"slice_label":5},[],{"image":1367},{"dimensions":1368,"alt":5,"copyright":5,"url":1369,"id":1370,"edit":1371},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/LKwfKSvQYvzm0l5o_Fursys_CaseStudy_18.jpg?auto=format,compress","LKwfKSvQYvzm0l5o",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$fe05c4b7-e8b8-4c83-bff1-86f8a34a118e",{"variation":20,"version":21,"items":1374,"primary":1375,"id":1381,"slice_type":1075,"slice_label":5},[],{"image":1376},{"dimensions":1377,"alt":5,"copyright":5,"url":1378,"id":1379,"edit":1380},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/5xHd70msZMARe0Ne_Fursys_CaseStudy_19.jpg?auto=format,compress","5xHd70msZMARe0Ne",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$4f17e491-cdec-4cb9-ba0a-c5c4b5a07b3d",{"variation":20,"version":21,"items":1383,"primary":1384,"id":1405,"slice_type":1406,"slice_label":5},[],{"media_1_position":1120,"image_1":1385,"media_23_position":1392,"image_2":1393,"image_3":1399,"desktop_layout":46},{"dimensions":1386,"alt":5,"copyright":5,"url":1389,"id":1390,"edit":1391},{"width":1387,"height":1388},1208,1612,"https://images.prismic.io/portorocha/zSAFYU1_cFUvgLJ5_Fursys_CaseStudy_20.jpg?auto=format,compress","zSAFYU1_cFUvgLJ5",{"x":41,"y":41,"zoom":42,"background":43},"Top Bottom",{"dimensions":1394,"alt":5,"copyright":5,"url":1396,"id":1397,"edit":1398},{"width":1129,"height":1395},1000,"https://images.prismic.io/portorocha/l8C_-e94drrjeCat_Fursys_CaseStudy_21.jpg?auto=format,compress","l8C_-e94drrjeCat",{"x":41,"y":41,"zoom":42,"background":43},{"dimensions":1400,"alt":5,"copyright":5,"url":1402,"id":1403,"edit":1404},{"width":1048,"height":1401},1333,"https://images.prismic.io/portorocha/Mk9loRlGYGJsUmDy_Fursys_CaseStudy_22.jpg?auto=format,compress","Mk9loRlGYGJsUmDy",{"x":41,"y":41,"zoom":42,"background":43},"case_three_medias$ec23a2c6-4229-4674-af23-e21ee4f8c12e","case_three_medias",{"variation":20,"version":21,"items":1408,"primary":1409,"id":1417,"slice_type":1075,"slice_label":5},[],{"image":1410},{"dimensions":1411,"alt":5,"copyright":5,"url":1414,"id":1415,"edit":1416},{"width":1412,"height":1413},1512,1008,"https://images.prismic.io/portorocha/0Jv1yBDMS2fr3bap_Fursys_CaseStudy_23.jpg?auto=format,compress","0Jv1yBDMS2fr3bap",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$c829734d-a21c-4034-965a-6220ecbc2ac2",{"variation":20,"version":21,"items":1419,"primary":1420,"id":1431,"slice_type":1136,"slice_label":5},[],{"image_1":1421,"image_2":1426,"desktop_layout":46},{"dimensions":1422,"alt":5,"copyright":5,"url":1423,"id":1424,"edit":1425},{"width":1048,"height":1150},"https://images.prismic.io/portorocha/2ak-6TjD1Q1wtS48_Fursys_CaseStudy_24.jpg?auto=format,compress","2ak-6TjD1Q1wtS48",{"x":41,"y":41,"zoom":42,"background":43},{"dimensions":1427,"alt":5,"copyright":5,"url":1428,"id":1429,"edit":1430},{"width":1129,"height":1048},"https://images.prismic.io/portorocha/Rql2fVm5diwPfOU0_Fursys_CaseStudy_25.jpg?auto=format,compress","Rql2fVm5diwPfOU0",{"x":41,"y":41,"zoom":42,"background":43},"case_two_medias$f4d49a45-8c3d-4512-ba96-c533af43f5ad",{"variation":20,"version":21,"items":1433,"primary":1434,"id":1440,"slice_type":1075,"slice_label":5},[],{"image":1435},{"dimensions":1436,"alt":5,"copyright":5,"url":1437,"id":1438,"edit":1439},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/7jBc9U2MEqCAkXq7_Fursys_Open-Binder2.jpg?auto=format,compress","7jBc9U2MEqCAkXq7",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$febb6617-fa40-4926-8845-470455274ce1",{"variation":20,"version":21,"items":1442,"primary":1443,"id":1449,"slice_type":1075,"slice_label":5},[],{"image":1444},{"dimensions":1445,"alt":5,"copyright":5,"url":1446,"id":1447,"edit":1448},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/JruT3JEiP46b9sWd_Fursys_CaseStudy_27.jpg?auto=format,compress","JruT3JEiP46b9sWd",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$03ed97aa-ef64-4fa6-935f-a67b0e3ab00b",{"variation":1112,"version":21,"items":1451,"primary":1452,"id":1458,"slice_type":1093,"slice_label":5},[],{"header_1":1453,"text_1":1454,"align_text_to":1120},"Design for the unseen",[1455],{"type":1083,"text":1456,"spans":1457,"direction":1086},"Our verbal identity, The Proven Visionary, gives voice to what Fursys has always done: pioneering the workplace with proven solutions. From human behavior to product details, Fursys speaks with the conviction of four decades of problem-solving, articulated through a new tagline: Design for the unseen.",[],"case_texts$47355329-57b3-4ed6-af93-37a0313fadf8",{"variation":1095,"version":21,"items":1460,"primary":1461,"id":1463,"slice_type":1075,"slice_label":5},[],{"video_mobile":1462,"video_desktop":1462,"video_aspect_ratio":1099},"https://video.gumlet.io/691c9f27d854cacb98e883ba/6a96fa9bb8ccad12a2d75410/main.mp4","case_one_media$9e19ba7d-3191-4268-9fed-eb960ed4587f",{"variation":20,"version":21,"items":1465,"primary":1466,"id":1472,"slice_type":1075,"slice_label":5},[],{"image":1467},{"dimensions":1468,"alt":5,"copyright":5,"url":1469,"id":1470,"edit":1471},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/26IB35wQGnMPmhAm_Fursys_CaseStudy_28.jpg?auto=format,compress","26IB35wQGnMPmhAm",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$2eb6d5bd-e80c-4426-a573-06ab56f1a7b5",{"variation":20,"version":21,"items":1474,"primary":1475,"id":1486,"slice_type":1136,"slice_label":5},[],{"image_1":1476,"image_2":1481,"desktop_layout":46},{"dimensions":1477,"alt":5,"copyright":5,"url":1478,"id":1479,"edit":1480},{"width":1129,"height":1048},"https://images.prismic.io/portorocha/R5IIAxh3BMtbky2b_Fursys_CaseStudy_29.jpg?auto=format,compress","R5IIAxh3BMtbky2b",{"x":41,"y":41,"zoom":42,"background":43},{"dimensions":1482,"alt":5,"copyright":5,"url":1483,"id":1484,"edit":1485},{"width":1129,"height":1048},"https://images.prismic.io/portorocha/Oead2BVLUDNQ3dV6_Fursys_CaseStudy_30.jpg?auto=format,compress","Oead2BVLUDNQ3dV6",{"x":41,"y":41,"zoom":42,"background":43},"case_two_medias$2c3f4143-764a-4dab-a8c1-df3588569648",{"variation":20,"version":21,"items":1488,"primary":1489,"id":1495,"slice_type":1075,"slice_label":5},[],{"image":1490},{"dimensions":1491,"alt":5,"copyright":5,"url":1492,"id":1493,"edit":1494},{"width":1070,"height":1048},"https://images.prismic.io/portorocha/UChxhm1inzQaamhl_Fursys_CaseStudy_31.jpg?auto=format,compress","UChxhm1inzQaamhl",{"x":41,"y":41,"zoom":42,"background":43},"case_one_media$5846c94e-8ca7-4f85-bed9-1caca2b5e7a6",[1497,1500,1503,1506,1509],{"type":1083,"text":1498,"spans":1499,"direction":1086},"Founded in 1983 in South Korea, Fursys has spent decades shaping the modern workplace. From ushering in the white furniture wave to perfecting under-mounted cable management, Fursys has remained at the forefront of office environments. But with global expansion underway, Fursys needed a brand capable of signaling its innovative legacy in a market increasingly crowded by high-end competitors and low-end replicas. We partnered to reimagine the brand for its next chapter in the United States.",[],{"type":1083,"text":1501,"spans":1502,"direction":1086},"\nOur work began with deep research across the business, category, and customer, from workshops at Fursys headquarters in Seoul to a US quantitative survey and qualitative interviews across three customer segments. While work is no longer static, we learned that the workplace has struggled to keep up and there was an opportunity for a brand to shake things up. So we introduced a new vision, Make room for reinvention, capturing Fursys’ legacy of shapeshifting breakthroughs with an eye toward what’s next, and mission, Tune the workplace to your workflow. Together, these ideas reframe adaptability as a brand ethos, allowing Fursys to lead with emotion in a category built on function. Finally, after our audience interviews revealed that the path to purchase is an act of trust-building most competitors fail to deliver on, we translated Fursys’ operational edge as an end-to-end solution into a role of partnership, promising to be your team from day one and every day after.",[],{"type":1083,"text":1504,"spans":1505,"direction":1086},"\nThe resulting identity system translates this rhythm into a cohesive and scalable brand language. That foundation takes root in the wordmark, drawn from a shared grid as a nod to the modularity of Fursys’ furniture systems. In tandem, the iconic Fursys symbol was redrawn and reintroduced as “The Corner.” In typography, we extended these geometric forms into a customized sans-serif typeface named Fursys Sans, with complementary character sets for both Latin languages and Korean. In color, we revitalized Fursys’ signature red to feel more striking while introducing an expanded secondary palette. In photography, we developed a three-tier image system centered around product, process, and placement. To further express movement and adaptability, we built an illustration system inspired directly by the silhouettes and gestures of real users interacting with the furniture. In motion, the identity captures the momentum of using Fursys products. Across physical and digital touchpoints, the system continuously adapts while maintaining cohesion, reinforcing the idea that movement is the baseline of modern work. Together, the furniture itself, the thinking behind it, and the environments it supports coexist within one unified world.",[],{"type":1083,"text":1507,"spans":1508,"direction":1086},"\nTo complete the brand, we developed a new verbal identity named The Proven Visionary: a voice grounded in decades of expertise, yet always looking ahead. It studies what feels stuck and imagines what could work better. Part engineer, part optimist, it speaks with the conviction of experience and the curiosity to keep improving. Attentive, intuitive, and assured, the voice helps Fursys bridge its legacy of innovation with a vision for the what’s next.",[],{"type":1083,"text":1510,"spans":1511,"direction":1086},"\nFor four decades, Fursys has been solving the problems that slow work down. Their new brand makes that legacy visible, evolving Fursys from a furniture manufacturer into a complete workplace maker designed to move with the flow of work itself.",[],[],[],[1515,1519,1522,1536,1564,1591,1598,1608,1618,1629,1632,1638,1641,1644,1647,1650,1658,1661,1669,1677],{"type":1516,"text":1517,"spans":1518,"direction":1086},"heading2","Credits",[],{"type":1516,"text":1520,"spans":1521,"direction":1086},"PORTO ROCHA",[],{"type":1083,"text":1523,"spans":1524,"direction":1086},"Creative Direction:\nLeo Porto, Felipe Rocha",[1525,1531],{"start":1526,"end":1527,"type":1528,"data":1529},20,29,"hyperlink",{"link_type":160,"url":1530,"target":163},"https://www.instagram.com/leoportooo/",{"start":1532,"end":1533,"type":1528,"data":1534},31,43,{"link_type":160,"url":1535,"target":163},"https://www.instagram.com/feliperocha/",{"type":1083,"text":1537,"spans":1538,"direction":1086},"Strategy & Copy:\nNatalee Ranii Dropcho, Garrett Herzik, Claren Walker, Eliza Fedewicz, Zosia Swidlicka",[1539,1544,1549,1554,1559],{"start":1540,"end":1541,"type":1528,"data":1542},17,38,{"link_type":160,"url":1543,"target":163},"https://www.instagram.com/trialanderrorr/",{"start":1545,"end":1546,"type":1528,"data":1547},40,54,{"link_type":160,"url":1548,"target":163},"https://www.instagram.com/garrettherzik/",{"start":1550,"end":1551,"type":1528,"data":1552},56,69,{"link_type":160,"url":1553,"target":163},"https://www.instagram.com/clar__n/",{"start":1555,"end":1556,"type":1528,"data":1557},71,85,{"link_type":160,"url":1558,"target":163},"https://efcreativeconsulting.com/",{"start":1560,"end":1561,"type":1528,"data":1562},87,102,{"link_type":160,"url":1563,"target":163},"https://www.zosiaswidlicka.com/",{"type":1083,"text":1565,"spans":1566,"direction":1086},"Design:\nGabriela Carnabuci, Yedo Han, Surya Anand, Ben Lee, Jordy Kuster",[1567,1572,1577,1581,1586],{"start":1568,"end":1569,"type":1528,"data":1570},8,26,{"link_type":160,"url":1571,"target":163},"https://www.instagram.com/gabcarnabuci/",{"start":1573,"end":1574,"type":1528,"data":1575},28,36,{"link_type":160,"url":1576,"target":163},"https://www.instagram.com/yedo.studio/",{"start":1541,"end":1578,"type":1528,"data":1579},49,{"link_type":160,"url":1580,"target":163},"https://www.instagram.com/suryaannd/",{"start":1582,"end":1583,"type":1528,"data":1584},51,58,{"link_type":160,"url":1585,"target":163},"https://www.instagram.com/bd85bd85/",{"start":1587,"end":1588,"type":1528,"data":1589},60,72,{"link_type":160,"url":1590,"target":163},"https://www.instagram.com/jordykuster/",{"type":1083,"text":1592,"spans":1593,"direction":1086},"3D Design:\nPedro Veneziano",[1594],{"start":1595,"end":1569,"type":1528,"data":1596},11,{"link_type":160,"url":1597,"target":163},"https://www.instagram.com/pedroveneziano/",{"type":1083,"text":1599,"spans":1600,"direction":1086},"Motion Design:\nNabill Parvizi, Riccardo Agostinelli",[1601,1605],{"start":1602,"end":1527,"type":1528,"data":1603},15,{"link_type":160,"url":1604,"target":163},"https://www.instagram.com/nabill/",{"start":1532,"end":1582,"type":1528,"data":1606},{"link_type":160,"url":1607,"target":163},"https://www.instagram.com/richprjcts/",{"type":1083,"text":1609,"spans":1610,"direction":1086},"Interactive Design:\nMarcos Rodrigues, David Fiz",[1611,1614],{"start":1526,"end":1574,"type":1528,"data":1612},{"link_type":160,"url":1613,"target":163},"https://www.instagram.com/marcos___rp/",{"start":1541,"end":1615,"type":1528,"data":1616},47,{"link_type":160,"url":1617,"target":163},"https://www.instagram.com/davidfiz/",{"type":1083,"text":1619,"spans":1620,"direction":1086},"Project Management:\nHamilton Yu, Samantha Cruz",[1621,1624],{"start":1526,"end":1532,"type":1528,"data":1622},{"link_type":160,"url":1623,"target":163},"https://www.instagram.com/hamiltonyu/",{"start":1625,"end":1626,"type":1528,"data":1627},33,46,{"link_type":160,"url":1628,"target":163},"https://www.instagram.com/samcruz.nyc/",{"type":1083,"text":1630,"spans":1631,"direction":1086},"Korean Design Translation:\nPeace Park",[],{"type":1083,"text":1633,"spans":1634,"direction":1086},"Audience Research:\nEliza Fedewicz",[1635],{"start":1636,"end":1625,"type":1528,"data":1637},19,{"link_type":160,"url":1558,"target":163},{"type":1516,"text":1639,"spans":1640,"direction":1086},"FURSYS BX",[],{"type":1083,"text":1642,"spans":1643,"direction":1086},"Head of Brand Design:\nYong Seung Chung",[],{"type":1083,"text":1645,"spans":1646,"direction":1086},"Brand Experience Design Team Lead:\nSunghwa Kim",[],{"type":1083,"text":1648,"spans":1649,"direction":1086},"Brand Experience Design:\nHyein Oh, Heejung Yoo, Soyoung Park",[],{"type":1083,"text":1651,"spans":1652,"direction":1086},"Manta 3D Animation:\nReframe Studio",[1653],{"start":1526,"end":1654,"type":1528,"data":1655},34,{"link_type":160,"url":1656,"target":1657},"https://www.reframestudio3d.com/","_self",{"type":1516,"text":1659,"spans":1660,"direction":1086},"Case Study Production",[],{"type":1083,"text":1662,"spans":1663,"direction":1086},"Photography:\nMari Juliano",[1664],{"start":1665,"end":1666,"type":1528,"data":1667},13,25,{"link_type":160,"url":1668,"target":163},"https://www.instagram.com/mari_juliano_photography/",{"type":1083,"text":1670,"spans":1671,"direction":1086},"Photoshoot Production:\nAnnie Carmichael",[1672],{"start":1673,"end":1674,"type":1528,"data":1675},23,39,{"link_type":160,"url":1676,"target":163},"https://www.instagram.com/annie_carm/",{"type":1083,"text":1678,"spans":1679,"direction":1086},"",[],{"link_type":160,"key":1681,"url":1682,"target":163},"a0a53f0c-c0f5-4cc8-93c0-0c2ca1db8619","https://www.dropbox.com/scl/fo/n7xyhbzgkacfw9h69idm1/ANhWG32Ew7wP4YO8NDb0VCs?rlkey=ochgz2agdho0zqrnc3hdrigm3&st=46cm6bvw&dl=0","FURSYS | PORTO ROCHA",{"dimensions":1685,"alt":5,"copyright":5,"url":1688,"id":1072,"edit":1689},{"width":1686,"height":1687},2400,1260,"https://images.prismic.io/portorocha/aUf8Y-XenUSrdZRf_Fursys_CaseStudy_01.jpg?auto=format,compress&rect=0,213,3000,1575&w=2400&h=1260",{"x":41,"y":1690,"zoom":42,"background":43},213,1789399820170]